Why We Are The Best

We are the best locally owned and operated jewelry store in the Brookings area that offers a unique and varied selection of gemstones and jewelry with in house repair and custom work, delivered to you with the highest quality, always on time, and for a price that's worth the hard earned dollars invested by our clients.

We understand everyone has a busy lifestyle so, for unique situations, we will open the doors on days that we are normally closed to serve you better.

Complimentary written appraisal with any piece of jewelry purchased in our store.

For unique situations, we will ship any piece bought in our store to anywhere the client requests, at no charge.

Coffee, tea and other beverages (plus candy!) will always be available to our clients

Our on staff Graduate Gemologist can quickly identify and evaluate any gemstone or gemstone material a client may possess.

To keep our clients jewelry wardrobe in the best condition possible, we will clean and inspect, for free, any piece a client brings us.

Our lifetime warranty is an industry standard with real benefit for the client.

We love custom work and will give on the spot estimates for anything the client desires

Client’s with inherited or gifted pieces always like to know the value and we will give a spot valuation on anything a client brings us.

In order to find that perfect diamond, we will source multiple stones from around the world and bring them here for the client to view, personally.

To give our clients the best value possible, we only carry reputable brands with the strictest quality standards.

To help our clients feel secure about an important purchase, we provide 1 year replacement insurance on all loose diamonds over 1.0ct

Security of a client’s jewelry is of paramount importance so we do all of the jewelry repair work in house.

In order to get the client the maximum amount for their old jewelry, we will attempt to sell a clients piece through secondary channels such as eBay and Craigslist.

Not only do we carry multiple branded lines found only in larger cities, we also have a colored stone selection that rivals any store in the nation.

We want our clients to have a piece specially tailored for them so we will size or alter any piece bought in our store at no charge.

To deliver maximum value to our clients, will give 200% of the normal trade in value for gold.

To help our clients get the piece they really want, we offer a 6 month’s layaway with one third down.

For peace of mind, we offer a full 12 months warranty on any piece that we repair, in the place in which we worked.

To provide knowledgeable and professional assistance to our clients, all of our associates are AJP certified (Associate Jewelry Professional) and undergo constant training.

To best serve our clients, we have multiple jewelers on staff and a combined 50 years jewelry repair experience in the store.

In order to deliver the best value, we hand pick all pieces sold in the store based on the needs of our clientele.

We can create the perfect piece for our clients with a state of the art shop and custom design programs.

To service all of our clients’ needs, we not only offer watch battery replacement but full watch repair services from the most basic watches to Rolexes and like pieces.

Not only do we buy gold, but we also pay a premium for diamonds and fine gemstones.

We understand the busy lives of our clients, so we offer same day service on many repairs and ring sizings at no extra charge.

In order to show how much we appreciate our clients, we offer a Rewards program that pays 5% of any new purchase in our store.